OF MICE & MEN ANNOUNCE EXCLUSIVE TWITCH PARTNERSHIP
Gold-selling hard rockers Of Mice & Men — Aaron Pauley (bass + vocals ), Valentino Arteaga (drums), Alan Ashby (guitar), and Phil Manansala (guitar) — are pleased to announced an exclusive Twitch partnership and will be streaming on the service going forward.
As of July 1, the band will stream live on the service multiple days per week. The debut stream is set for Thursday, July 1 at 11am PT/2pm ET. Subsequently, the band will go live on Twitch every Monday, Tuesday, Thursday, and Saturday at 11am PT/2pm ET. This gives fans plenty of opportunities to interact directly with the group and to watch them as they write and record new music in real time on the service. In addition to inviting fans into the writing process, the band will engage in Q+As and will discuss past and forthcoming releases.
“We’re so happy to get the opportunity to stream exclusively on Twitch,” says Manansala. “Over the last year, I’ve been streaming and got to be a part of an amazing community I had no idea existed but am happy that I discovered. Twitch is the streaming service that cares about each community and gives power to the streamer, and we couldn’t be more excited to be involved.”
Now is the perfect time for OM&M to further engage with fans on Twitch, as they used the service throughout the 2020 quarantine that was a result of the COVID-19 pandemic. During that period, the band wrote and recorded both the Timeless and Bloom EPs, which were released in February and May of this year, respectively. Twitch allowed the band to interact with its fanbase in the absence of live shows.
In other OM&M news, the band will release the final EP in its planned trilogy that will comprise a full album later this year. Leading up to that EP, Of Mice & Men will use Twitch to give fans insight into the latest material.
Of Mice & Men enjoyed a groundswell of activity around the well-received Timeless EP. The three-song collection was described as “crushing” by Revolver, and as “thought provoking” and “cinematic” by Loudwire. Metal Sucks celebrated the new material as a “call back to the band’s heavy roots,” while Knotfest enthused that it’s “a gut-punch reminder of their dynamic songwriting and unrelenting heft.” The single “Obsolete” dominated SiriusXM’s Octane channel upon release.
